Integrative Advisory Services by Amy Vetter

Author:Amy Vetter
Language: eng
Format: epub
ISBN: 9781119422020
Publisher: Wiley
Published: 2017-11-20T10:57:02+00:00

Lead Capture You can acquire e-mail addresses from potential clients by offering content in exchange for giving an e-mail address. With these e-mail addresses, you can then use an autoresponder to reach visitors and explain more about your services.

Testimonials As with LinkedIn, adding testimonials can offer instant credibility. Place a testimonial on each page, if possible, and make sure to identify who it came from and his or her company. Don't make the testimonials sound the same; try to have each one highlight a different aspect of your services, if possible, such as customer service or an improved business outcome. Your clients are often more than happy to offer testimonials so reach out them.

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